AI's last mile is law enforcement
AI can run the front desk. It still needs someone who can enforce the rules.
My instinct is to automate every operation I encounter, then build the infrastructure required to make it dependable. But physical businesses expose a fundamental limit: AI can run their workflows, but it cannot enforce rules when people refuse to cooperate.
Take a gym as an example. A new member could walk in, talk to an AI agent, choose a plan, sign the waiver, pay, and receive an access pass. The same agent could handle freezes, renewals, and most support requests. A remote employee could pick up the handful of cases that go wrong. None of this requires a person to sit at a desk all day.
Still, I would not expect many gyms to remove that person.
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